Social Game Lingo 2011

When you're making social games you hear a lot of terms and acronyms, trouble is, there is no guide posted anywhere. The way I would often handle encounters with unfamiliar terms was either to ask, ooking foolish, or nod smartly and ask a more knowledgable friend some time later. Well, no more! Here is a short but handy list of social game terms and there meanings:

• K factor (virality)
• Conversion (user flow beginning to end: visits/registered/active/paying)
• MAU / DAU (Month Active Users / Daily Active Users: player retention)
• ARPU / ARPPU (Average Revenue Per User: monitization)
• AB Testing (behavioral testing sets)